Privacy Policy for EfficusAI
Last Updated: 15/01/25
1. Introduction
Welcome to EfficusAI's Privacy Policy. Your privacy is critically important to us. This document outlines how we collect, use, disclose, and safeguard your personal information when you engage with our services, including but not limited to our website, AI Conversion Kit, and Learning Centre. EfficusAI operates in accordance with the UK’s Data Protection Act and other applicable laws.
By using our services, you acknowledge and agree to the practices described in this Privacy Policy.
2. Information We Collect
EfficusAI collects and processes different categories of personal and technical data to improve our services and provide an enhanced user experience. The types of data we collect include but are not limited to:
Identity Data: Names, usernames, or other unique identifiers.
Contact Data: Email addresses, phone numbers, and other communication details.
Financial Data: Limited financial information related to transactions with EfficusAI.
Transaction Data: Records of purchases, subscriptions, or interactions with our services.
Technical Data: Information about your device, browsing actions, and patterns, including IP addresses, browser types, and operating systems.
Usage Data: Information regarding how you interact with our Learning Centre, AI Conversion Kit, and other services.
Marketing and Communication Data: Your preferences in receiving marketing from us and third parties.
This information allows us to personalise your experience, improve our offerings, and generate leads for our services.
3. How We Use Your Information
We use the information collected to:
Provide and improve our services.
Personalise your user experience.
Communicate with you regarding updates, services, and offers.
Enhance the functionality of our AI Conversion Kit and Learning Centre.
Monitor, analyse, and report on service performance.
Generate leads and upsell our services based on collected insights.
Ensure compliance with legal obligations.
AI Conversion Kit Data Usage: We collect data strictly for testing, monitoring, and reporting analysis of our AI-powered solutions. This helps us refine service performance and ensure accurate AI responses.
Learning Centre Data Usage: Data collected from users engaging with our Learning Centre is used for analytical purposes and to better tailor our offerings to suit industry needs. We may also use this information for targeted marketing and upselling our services.
Client Customer and Traffic Data: Clients who consent to using our services acknowledge that we may have access to their customer and traffic data. Some of our services may also collect data to enhance AI performance, improve customer interactions, and refine service delivery.
4. Your Rights to Access, Modify, or Delete Your Data:
You have the right to access, update, correct, or delete your personal data held by EfficusAI. You may:
Update or modify your information via your account settings (if applicable).
Request access to the personal data we hold about you.
Request the deletion of your data, subject to legal retention obligations.
Please note that we may retain certain information when we have a legal obligation or lawful basis to do so.
5. Information Sharing:
EfficusAI does not sell or share your personal information with third parties for marketing purposes. However, we may share your data under the following circumstances:
Service Providers: We work with trusted third-party vendors who assist in the operation of our services (e.g., hosting platforms, analytics providers). These parties are required to maintain confidentiality and adhere to data protection laws.
Legal Compliance: If required by law, we may disclose personal data to authorities to comply with legal obligations.
Business Transfers: In the event of a business acquisition, merger, or asset sale, user data may be transferred to the acquiring entity.
6. Third-Party Services and Software
EfficusAI integrates with third-party software providers for functionalities such as analytics, automation, AI processing, and customer relationship management. Each of these third parties has their own privacy policies governing how they handle data.
For example, we use services including but not limited to:
Google Analytics: Tracks and reports website traffic. Google Privacy Policy
Spotler Gator Leads: Identifies companies visiting our website. Spotler Privacy Policy
Stripe & PayPal: Payment processing. Stripe Privacy Policy | PayPal Privacy Policy
Advertising & Remarketing: We may use Google Ads and Facebook remarketing. Google Ads Settings | Facebook Privacy Policy
Notion: Cloud-based workspace for documentation and collaboration. Notion Privacy Policy
Make.com: Automation and workflow integration platform. Make.com Privacy Policy
Voiceflow: AI conversational agent development platform. Voiceflow Privacy Policy
Fillout Forms: Form creation and data collection tool. Fillout Privacy Policy
We can provide a full list of third-party service providers and their privacy policies upon request.
7. Data Security
We implement industry-standard security measures to protect your data from unauthorized access, modification, disclosure, or destruction. However, no digital platform is 100% secure, and we encourage users to take their own precautions when sharing personal information online.
8. Cookies and Tracking
Technologies
EfficusAI uses cookies and similar tracking technologies to enhance user experience, improve website performance, and collect analytical data. You may disable cookies through your browser settings, though this may impact functionality.
9. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal data:
The right to access the data we hold about you.
The right to request correction or deletion of your data.
The right to restrict or object to data processing.
The right to withdraw consent where applicable.
The right to lodge a complaint with a data protection authority.
To exercise these rights, contact us at agency@efficusai.co.uk.
10. Third-Party Links
Our website and services may contain links to third-party websites. EfficusAI is not responsible for the privacy practices or content of these external sites. We encourage users to review the privacy policies of any third-party platforms they interact with.
11. Changes to This Privacy Policy
EfficusAI reserves the right to update this Privacy Policy as necessary. We will notify users of significant changes via email or a notice on our website. We encourage regular review of this policy to stay informed about how we protect your information.
12. Contact Information
For any questions, concerns, or requests related to this Privacy Policy, you may contact us at:
EfficusAI
Email: agency@efficusai.co.uk
By continuing to use our services, you agree to the terms outlined in this Privacy Policy.