Fully Automated AI Customer Support System for Hurayra Halal Pet Foods
Discover how EfficusAI implemented a fully automated AI-driven customer support system for Hurayra Halal Pet Foods, enhancing customer engagement and operational efficiency.
1. About the Client
Hurayra Halal Pet Foods is a pioneering UK-based company offering 100% halal-certified cat food. Their products are high in protein, free from artificial additives, and GMO-free, ensuring pets receive nutritious and ethically sourced food.
Challenges & Pain Points
🔴 Limited Budget for a Customer Support Team.
Hiring and maintaining a human customer support team is extremely costly, especially for a growing business. The expenses go beyond salaries—they include:
🔴High Operational Costs – A single full-time customer support agent can cost £20,000–£30,000 per year, and that’s before benefits, training, and software costs.
🔴Scalability Issues – As inquiries increase, businesses need to hire more staff, leading to exponential cost growth.
🔴Human Error & Inconsistency – Agents may misinterpret questions, provide inconsistent responses, or need retraining over time.
🔴Training & Onboarding Costs – New hires require weeks of training, delaying efficiency and adding expenses.
🔴Limited Availability – A human team cannot provide 24/7 instant support, leading to missed inquiries and lost sales.
To maintain high customer satisfaction while keeping costs low, Hurayra needed a solution that could handle thousands of inquiries instantly, accurately, and without ongoing expenses—this is where EfficusAI’s AI-driven customer support system came in.
2. The Solution
To tackle Hurayra Halal Pet Foods' customer support challenges, EfficusAI developed an advanced AI chatbot that delivers instant, multilingual, and scalable customer assistance, eliminating the limitations and high costs of a human support team.
How It Directly Solves Their Challenges:
✅ 24/7 Instant Customer Support – Unlike human agents who work limited hours, the AI chatbot provides round-the-clock responses, ensuring no missed enquiries and allowing customers to get answers at any time, from anywhere in the world.
✅ Multi-Language Support – As a global brand, Hurayra needed to engage customers in multiple languages. The AI chatbot automatically detects and responds in the user’s preferred language, breaking language barriers and enhancing international customer satisfaction.
✅ Scalable at No Extra Cost – Whether handling 10 or 10,000 conversations per day, the AI chatbot maintains instant response times with no additional staffing expenses—unlike a traditional support team that would require significant recruitment and training costs.
✅ Dynamic Formatting & Intelligent Responses – The chatbot doesn’t just provide basic answers. It dynamically formats responses, using bullet points, numbered lists, and bold text where necessary to make answers clearer and more professional—just like a well-trained support agent.
✅ Chat Memory & Context Retention – Unlike human agents who may forget past conversations, the AI chatbot remembers previous interactions in real time, allowing for seamless, ongoing discussions without customers needing to repeat themselves.
✅ Emotional Analysis & Adaptive Responses – The chatbot is designed to analyse sentiment and detect frustration, urgency, or confusion, adjusting its tone accordingly—offering reassurance, apologies, or additional details where needed to create a more natural, human-like interaction.
Results & Impact
The implementation of EfficusAI’s intelligent customer support chatbot transformed Hurayra Halal Pet Foods' operations, delivering cost savings, efficiency improvements, and enhanced customer experience.
✅ £100,000+/yr Saved – The AI chatbot eliminated the need for a human support team, cutting staffing and operational costs while handling thousands of enquiries seamlessly.
✅ Instant, 24/7 Customer Assistance – Response times dropped from several hours to mere seconds, ensuring every customer query is answered instantly, at any time of day.
✅ 3X Higher Engagement – With the chatbot’s multi-language support, structured responses, and chat memory, customer engagement tripled, leading to higher brand trust and more product inquiries.
✅ 100% Consistent & Accurate Information – Unlike human agents who may give inconsistent answers or make errors, the AI chatbot delivers precise, brand-approved responses every time.
✅ Seamless Global Expansion – Multi-language capabilities enabled Hurayra to support international customers effortlessly, helping to scale its customer base without additional hiring costs.
By integrating AI-powered automation, Hurayra Halal Pet Foods now delivers faster, smarter, and more efficient customer support—at a fraction of the cost of traditional teams.